M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Modicare expands wellness portfolio; launches Well Sports range
Fast&Up back as Mumbai City FC nutrition partner
Arsenal FC backs pan-India inter-school football tournament
KP Group ropes in Munaf Patel as brand ambassador
Fittr launches TC 17 #BreakYourBarriers campaign
Fantasy gaming app ropes in cricketer Ravi Bishnoi as brand face
DreamSetGo adds Manchester United to EPL club partner roster
LLC appoints BookMyShow as ticketing partner
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series