Havas strengthens Play across Benelux with acquisition of SportVibes
LIV Golf postpones inaugural Louisiana tournament
Sri Lankan government takes over temporary control of SL Cricket
HCLTech is digital experience partner for DP World Tour
Cricket Australia appoints CricViz for high performance, data services
LIV Golf, Sony announce new broadcast partnership for 2026 season
Inaugural EU T20 Belgium on Sony; 5 franchises with 10-yr ownership rights
Veterans Super League scheduled to launch in November
After 31 games, Google top IPL advertiser across CTV, Linear TV: TAM Sports
‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
