MUMBAI: Harmanpreet Kaur, who guided India to the final of the ICC World Cup 2017, has become the first woman cricketer from the country to sign a bat endorsement deal with CEAT.
Harmanpreet, who signed a two-year deal with CEAT, joins the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan.
She will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game.
Harmanpreet said: “I am delighted to be associated with CEAT that is already represented by icons of Indian cricket. Taking the momentum of 2017 forward I look forward to putting in consistent performances for the team this year.”
Nitish Bajaj, vice president Marketing, CEAT Limited, said: “The Indian women’s cricket team has been performing brilliantly over the years and we at CEAT strongly believe in supporting the sport.
“We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field.”
The Indian women’s cricket team vice-captain has been a consistent performer across multiple formats of the game.
In the 2017 World Cup semi-final against Australia, she scored a career-best 171, which is the highest individual score by an Indian in World Cup history.
Harmanpreet also became the first Indian cricketer to be signed by an overseas franchise in a T20 tournament, having played for Sydney Thunders in the 2016-17 Women’s Big Bash League.
