Hyderabad-based Centuary Mattress, which lays claim to being India’s fastest-growing mattress brand, has announced the onboarding of badminton star PV Sindhu as its brand ambassador.
In Sindhu’s latest role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s products. Sindhu’s national popularity as India’s most decorated badminton player would enable the brand to reach different geographies across the country.
Uttam Malani, executive director at Centuary Mattress, said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves. We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”
Centuary recently introduced Gel Latex, A-Rise & Viscopedic mattresses to transform how people sleep. With this, the mattress brand has emerged as an industry leader in switching from Conventional Gel technology to Copper Gel technology. Comprising natural anti-inflammatory properties that provide pressure relief to the body, the new copper gel technology minimizes the body heat against the surface of the mattress. These unique features promise a good night’s sleep to customers.
