NEW DELHI: Following the recent collaboration with Rooter, esports organizations Chemin Esports has announced a new collaboration with Mountain Dew which comes on board as the official beverage partner.
Mountain Dew has a significant interest in esports with its extremely popular Dew Arena.
“As a brand, Mountain Dew has always been at the forefront of bringing in consumer experiences that have celebrated emerging youth trends and youth platforms. We are delighted to partner with Chemin Esports, as their Official Beverage Partner to further encourage participation in gaming which is a major consumer passion. Our approach with gaming/esports has always been around helping elevate the gaming experience and engage with our consumers through relevant partnerships at the same time,” Vineet Sharma, Category director- Mountain Dew & Sting, PepsiCo India, said.
Currently, India has 500 million+ gamers and sports fans. While brands want to reach out to the audience, Chemin’s vision will be to grow the Esports industry in India together with brands.
