MUMBAI: CNBCTV18.com, the business website under Network18 Digital, introduces ‘Front Runners’, a new series that features some of India’s top CXOs who reveal how they marshal their athletic self-discipline into assessing and resolving a raft of issues in the workplace.
In addition to exploring their fitness mantras and regimes, the show will dive into their lives, allowing audiences an exclusive peek into how these industry stalwarts are able to strike the perfect balance between their professional and personal lives.
Front Runners also uncovers how these corporate honchos discovered the joy of running that helped them impact and improve their businesses. The show features prominent names such as Rajat Khurana, managing director, Asics India; Karthik Raman, chief marketing officer and head – Strategy, and Products, IDBI Federal Life Insurance; Siddharth Banerjee, Global Sales Organisation, Facebook India; Avinash Pant, director, Marketing, Red Bull India; Sudhanshu Vats, Group CEO, Viacom18; and Rashesh Shah, chairman, and CEO, Edelweiss Financial Services.
All these corporate personalities embody success in their line of work. Their stories about leading disciplined lifestyles to stay efficient, and in turn, be more productive at work are proof that there is a co-relation between a physically-fit chief running a financially-fit company.
Timed to release alongside the Tata Mumbai Marathon 2020, which concluded Sunday, the show is hosted by Shibani Gharat, anchor and senior producer at CNBC-TV18, a fitness enthusiast herself who is an avid marathon runner.
In a bid to further promote the need to live a healthy and fit life, the show has partnered with Asics India and features their initiative ‘Joy of Running’ that inspires people to run simply for the joy of it and inculcate a healthy lifestyle.
ASICS India head of Marketing Gautam Raheja comments, “In a bid to take our 10-year association with the Mumbai Marathon forward, we felt Front Runners was apt to demonstrate our commitment towards the sport of running. Showcasing stories of c-suite executives who run a successful business using running as a catalyst was an ideal fit for our brand’s narrative. Asics strongly believes in the Joy of Running and this campaign encapsulated the message very well.”
