JOHANNESBURG: Sports management company Corcom Media Ventures (CMV) has inked a multi-million dollar deal with Africa Cricket Association (ACA) to organize, host, produce, distribute and monetize upcoming tournaments in Africa, including the popular Africa Cup T20, African Premier League T20 and Women’s Africa Cup T20.
Aside from indicating the deal size was in the million multiples, Corcom, which has offices in Dubai, Mumbai and Johannesburg, offered no specific numbers while making its announcement.
The 10-year partnership, commencing in 2023, aims at providing opportunities to budding cricketers in the cricket loving continent of Africa, in line with ICC’s vision of turning cricket into a global sport and ensuring that it will soon be part of the Olympics.
“We are pleased to welcome Corcom Media Ventures as a long-term strategic partner of ACA,” ACA chief executive Cassim Suliman said in a press release. “The core ACA values of endurance and perseverance resonate strongly at Corcom. They will deliver multiple events across men’s and women’s formats to support the long-term growth of cricket in Africa.”
Corcom has already hosted the first edition of the Africa Cup T20 in September 2022 in Benoni (South Africa). It saw eight associate African national teams (Kenya, Ghana, Cameroon, Uganda, Malawi, Tanzania, Botswana and Mozambique) battle for honors.
The tournament was shown live in 157 countries and territories, with SuperSports (South & Sub Saharan Africa), Sony Sports Network (Indian sub-continent), Dubai Sports (MENA & Europe), Premier Sports now Viaplay Sports (UK & Ireland), Willow TV (USA and Canada), Yupp TV (Australia, New Zealand, Malaysia & Singapore), Flow Sports (Caribbean) as major broadcast partners.
“This is an important milestone for Corcom Media Ventures. We are pleased with this partnership and are confident of giving cricket a huge boost in Africa and budding players the platform to showcase their talent to the world,” promised Nirala Singh, co-founder of Corcom Media Ventures.
“Corcom has been designing and delivering global sporting events for several years now, including multiple national and international leagues, large-scale sponsorships and activation programs,” added Vivek Tiwari, co-founder at Corcom.
