MUMBAI: Legends League Cricket (LLC) has inked a new partnership with Cric Tracker, which has won audio rights and video streaming rights to broadcast all its matches.
While audio rights are for audience across the world including India, video streaming rights are covering all the markets other than India, Pakistan and Sri Lanka.
Sony Pictures Network India has the video rights for the ongoing league in India, Supreme TV has rights in Sri Lanka and GEO Sports and B Sports have video rights in Pakistan.
The league representing India, Asia and rest of the World, is presently going on in the Al Amerat Cricket Stadium in Muscat, Oman. It claims to have a potential reach of over 500 million cricket fans across the globe, through television broadcast and livestreaming of the matches.
Actor Amitabh Bachchan joined LLC as its ambassador and is promoting the league. The league had also roped in Ravi Shastri, former India head coach, as its commissioner looking after the cricketing aspect.
“We are happy to announce this partnership with Cric Tracker. The platform has grown in leaps and bounds in the recent years and has a strong followership of cricket fans. We are happy to leverage the platform for Legends Cricket League,” Raman Raheja, CEO, Legends League Cricket, said.
