TCM SPORTS MANAGEMENT has appointed Shveta Mehra as Head of Sponsorship Sales for Cricket. Mehra joins from Procam International, where she spent six years leading business development and revenue across events including the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, TCS World 10K Bengaluru, and Tata Steel World 25K Kolkata.
She has over two decades of experience across sports, media, entertainment, and integrated marketing, having previously worked with ESPN Star Sports, MTV, and The Times of India. In her new role, she will lead sponsorship sales across TCM’s cricket portfolio spanning international events, domestic competitions, and emerging cricket properties.
