TORONTO: Cricket Canada and Coca-Cola Canada have announced that both groups have entered into a new partnership that will see Coca-Cola become the official beverage sponsor – and BODYARMOR the Official Sports Drink – of Cricket Canada.
As part of the sponsorship, Coca-Cola brands will be prominently featured on the official kits and training gear for Canada’s national team programs. The collaboration provides Coca-Cola with a platform to connect with Canada’s rapidly growing cricket community.
The partnership extends beyond the cricket pitch, as both organizations explore collaborative initiatives and programs to further enhance the sport’s accessibility, popularity and engagement with players and fans across the country.
The 2024 cricket calendar represents a landmark year for Cricket Canada, with the men’s national team set to participate in several global events. In March, the national team kicks off their 3-year qualifying campaign for the ICC 2027 Cricket World Cup, with matches scheduled against UAE and Scotland. The pinnacle of the year will be Canada’s first appearance at the ICC Men’s T20 World Cup, with the team’s matches being played in Dallas, New York and Florida. The year rounds out with matches scheduled against The Netherlands, USA, Oman and Nepal in August and September.
Boundaries North, Cricket Canada’s partner to drive commercial growth, played a pivotal role in securing this partnership, leveraging their expertise in the sports and sponsorship landscape.
“This partnership is not only a reflection of the achievements and accomplishments of our national team programs but also of the new opportunities available to brands that want to align themselves with the growth of cricket in Canada. We are very eager for our nationwide cricket programs to create engagement with incredibly passionate fans, participants and their communities over the next several years as the sport continues its rapid rise,” said Rahul Srinivasan, CEO of Boundaries North.
