CHENNAI: Ahead of the 2018 Indian Premier League season, Chennai Super Kings launched their mobile app on Monday – a one-stop destination for everything to do with the much-decorated franchise.
The app has a wide range of features – news, views, match analysis, fan zone, competitions and games, CSK TV, purchase of match tickets and official merchandise.
KS Viswanathan, CEO of CSK, said: “We have had an excellent track record in the opening decade, winning two IPL trophies, two Champions League titles and multiple Fair Play awards.
“This has been possible because of the commitment from the players and the strong support from fans, not just in Chennai but the world over.
“To give back to the fans CSK has been exploring ways and means of bringing fans closer to the team, be it via the official merchandise or tickets or being able to follow their Lions.
“For this we tied up with our official technology partner Tekplay Systems who developed the predictive analytical engine for the IPL auctions which helped us pick a balanced squad. Through the CSK app we are bringing the fans and the team together on the digital platform.”
The MS Dhoni-led CSK won the IPL twice, finished runners-up on four occasions and qualified to the Playoffs in every season between 2008 and 2015 to emerge as one of the most successful franchises in the competition.
“Sports organizations constantly look at ways and means to improve their fan engagement,” said Vijay Karthik, Chief Technology Officer, Tekplay Systems. “Digitization and analytics play a very important role in today’s sports organizations.”
The 11th edition of the IPL kicks off on April 7 with CSK taking on defending champions Mumbai Indians at the Wankhede Stadium.
