MUMBAI: Bengaluru-based health and fitness start-up cure.fit has launched a sportswear brand Cultsport.
Cultsport offers a line of high functioning workout apparel for running, field training and gymming, with prices starts at Rs 800.
The brand will be available on the cure.fit app and their website.
Commenting on the launch, Shamik Sharma, head of Cultsport, said: “We are excited to launch Cultsport – a premium sports and workout gear from the house of cure.fit. Cultsport is aimed at the Indian fitness enthusiast – it not only packs latest performance characteristics but also looks great.”
Cure.fit operates four verticals – cult.fit which caters to physical fitness, eat.fit for healthy food delivery, mind.fit for mental well-being and care.fit, which looks at personalised healthcare services that includes doctor consultation and diagnostics.
Presently operating 160 centres in six cities, Cure.fit has stated that it will be expanding to 800 centres across 50 cities in India by 2020.
Cure.fit was founded in 2016 by Mukesh Bansal and Ankit Nagori.
