HARVEST GOLD, a bread brand, has announced a partnership with the Delhi Capitals Women’s team as its official breakfast partner for the 2026 season. Through this association, Harvest Gold aims to strengthen consumer engagement via a combination of on-ground activations, on-pack branding and digital initiatives.
As part of the partnership, Harvest Gold will feature Delhi Capitals branding on select hero SKUs across its product portfolio, including breads, burger buns, pavs and sweet baked goods, bringing the excitement of the league directly into consumers’ homes.
The brand will also introduce a series of consumer contests and giveaways, giving fans the chance to win exclusive Delhi Capitals merchandise and match tickets, further enhancing fan participation and engagement.
Delhi Capitals CEO Sunil Gupta said, “We are delighted to welcome Harvest Gold as our Official Breakfast Partner for the 2026 season. With a presence deeply embedded in households across Delhi NCR, much like the Delhi Capitals, this partnership will help create everyday moments that bring fans closer to the team through engaging initiatives and consumer-led activations. We look forward to a unique and exciting journey with them as our Official Breakfast Partner.”
Bimbo Bakeries India managing director Raj Kanwar Singh added, “Delhi NCR’s No. 1 bread brand, Harvest Gold has been nourishing households for many decades with a range of fibre-rich, wholesome breakfast breads and buns designed to fuel an active and healthy lifestyle. The rise of women’s sports and especially womes cricket in India reflects the modern Indian woman’s commitment to health and fitness. We are proud to be associated with the Delhi Capitals Women’s team and promote healthy and tasty nourishment & fitness that supports women both on and off the field.”
