NEW DELHI: Delhi Capitals have announced Optimum Nutrition, which lays claim to being the world’s #1 selling sports nutrition powder brand, as their official nutrition partner for the upcoming season of the Indian Premier League.
Optimum Nutrition Inc. is part of Glanbia Performance Nutrition, and has been pitching sports nutrition to athletes for more than 30 years now.
The brand will be highlighting their wide range of products that include Optimum Nutrition Whey Gold Standard, Optimum Nutrition Amino Energy, and Optimum Nutrition Serious Mass, during this association with the team. The brand has gained prominence in the categories of slowly digesting protein products, strength and endurance products for workout regimens, and weight management products. Along with an array of protein powders and supplements, Optimum Nutrition also provides a guide about food consumption with respect to the nutritional factors as per one’s requirements.
It bears noting that this is not the brand’s first association with world cricket’s richest annual tournament. For the 2020 edition of the IPL, which was held in the UAE, Optimum Nutrition was ‘official nutrition partner’ of the Royal Challengers Bangalore.
Commenting on the agreement, Vinod Bisht, director & CEO, Delhi Capitals, said: “Our players have always been our topmost priority and we are continuously putting in efforts to ensure that they are fit and healthy on and off the field. We are very delighted to welcome Optimum Nutrition as the Official Nutrition partner for Delhi Capital for IPL 2021 as their products will help our team achieve their nutrition goals. We look forward to a fruitful partnership.”
The company’s managing director Satyavrat Pendharkar added: “It is a great privilege for Optimum Nutrition to be Delhi Capital’s Nutrition partner for the fourteenth season of the Indian Premier League. These are difficult times, but the show must go on. The players are training out there, giving their 100%, and gearing up to put on a great game for all of us. Being world’s #1 sports protein powder brand, Optimum Nutrition with our wide range of functional products is committed to support Delhi Capitals nutrition needs and help them achieve their performance goals.”
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