HERO FINCORP, an Indian non-banking financial company (NBFC), has announced the launch of a campaign marking its third consecutive year as the title partner of Delhi Capitals.
Building on its association with the franchise, this year’s campaign introduces a sharper proposition, “Hero FinCorp AI Ki Asani Wala Loan Le Aaye.” Built on the foundation of the brand’s earlier “Shubh Kaam Mein Deri Kyun” campaign, the latest campaign uses the scale and cultural relevance of this cricket league to amplify a more differentiated proposition of making loans faster, simpler, and hassle-free, a media release said.
The campaign positions Hero FinCorp as a tech-forward, future-ready brand, leveraging AI to simplify borrowing for everyday consumers. It is built on a simple insight, while everyone needs quick and easy access to funds, traditional loan processes often feel slow and complicated.
Highlighting the campaign, Mr. Abhimanyu Munjal, MD & CEO of Hero FinCorp, said, “At Hero FinCorp, our focus has always been on making finance more accessible and intuitive. With our AI-enabled approach, we are simplifying the borrowing experience in a more seamless and customer-centric manner. Our continued partnership with Delhi Capitals allows us to connect with millions of consumers and reinforce a clear message-access to capital can now be fast, seamless, and stress-free. With this campaign, we aim to enable customers to move forward with confidence, backed by technology-driven financial solutions.”
