MUMBAI: PokerStars.IN, The Star Group’s segregated online poker room in India, has Indian cricket star and former captain Mahendra Singh Dhoni as their new brand ambassador.
With millions of followers on social media, his endorsement with PokerStars.IN is expected to help strengthen its position in the Indian online poker market, where it currently sits third in terms of cash game traffic.
As per reports, the MS Dhoni deal was signed a while back but the launch was delayed because of the coronavirus outbreak, which in turn lead to the postponement of the Indian Premier League (IPL).
PokerStars India took to Facebook and Twitter to announce the new partnership at the weekend.
PokerStars India has been going hard on marketing in recent months including having been associate sponsor of one of the most popular reality shows in the country, Bigg Boss. Apart from that, PokerStars branding has also been visible in taxis and public transport across the country.
