NEW DELHI: Smart accessories brand Gizmore Thursday unveiled a new campaign for its smartwatches.
The campaign stars brand ambassador Dinesh Karthik, aka DK. The campaign has a motivational message and urges people to focus on the end goals with the tagline “Finisher ban ke dikha”.
In the one-minute brand film Gizmore makes a bold statement – ‘Be more than your smartwatch’. The film has been conceptualised by August Communications. The standpoint for this commercial is the grit, single-minded focus, hard work and commitment that one needs to fulfill their dreams through the lens of the wicket-keeper batsman. It also carefully mentions of technologically advanced features of Gizmore smartwatches such as always-on AMOLED display, big display, Bluetooth calling, and exceptional sunlight visibility, along with the health and fitness features, which are used as a part of the storytelling.
Since its founding in 2018, Gizmore has been recognized for its reasonably priced items. DK was recently appointed as brand ambassador of the brand and has been seen promoting Gizmore’s fitness and audio range.
Manish August Bhat, chief creative officer, August Communications, says, “This campaign takes the brand’s ‘new-age fitness’ slogan to new heights and takes a bold move to go against the industry norm of equating smartwatches with a general improvement in lives.”
Commenting on the new campaign, Nishant Goel, director – Marketing, Gizmore, noted, “We are happy to unveil this new brand film with Dinesh Karthik, that has been built on sharp consumer insights and their relationship with the product. As a consumer-first brand, it is our responsibility to inspire youth and help them attain success in life. We feel that it’s not just the products that need to be different and promising, it is also the communication that has to be unique. Storytelling based on values and realities of life relates well with the audience. I am sure the film would have great registration, resonance and recall among the youth.”
Suman Roy, CEO, August Communications, added, “In advertising and life, truth is the best strategy, and we followed this insight while developing the creative strategy. We need not be biased and think only about the brand while developing communication. Our role is to shape society and convey a meaningful and relevant message to our youth.”
Gizmore has recently launched a Bluetooth-calling gaming smartwatch – GIZFIT Ultra. It is now gearing up to launch a smartwatch with an Always AMOLED display at an affordable price point.
