DUBAI: The Asian Cricket Council (ACC) has unveiled a wide range of global sponsors for the Asia Cup 2025, including title sponsor DP World.
Alongside are other brands, Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww, will bring their presence and energy to the mega tournament.
The partnerships have been anchored by TCM Sports.
The guarantee of at least one, and a possible three clashes between world cricket’s biggest draw India and arch rival Pakistan has more than likely had a significant role to play in the pull the tournament offered for the brands that have been onboarded.
Aside from this, Asia’s premier cricket tournament has been able to establish unparalleled reach across regions. Drawing remarkable TV+OTT viewership in the last tournament, it is expected to grow much higher this season.
With over three decades of expertise in shaping some of cricket’s most high-profile commercial alliances, TCM Sports brings in a impressive dimension to the ACC partnerships for and beyond the DP World Asia Cup 2025.
ACC president Mohsin Naqvi said: “The DP World Asia Cup is the heartbeat of cricket in Asia – a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners. I also extend my appreciation to TCM Sports for bringing these landmark associations to life, continuing their three-decade legacy of forging partnerships that shape the future of the game.”
Lokesh Sharma, MD of TCM Sports, added: “For over three decades, TCM Sports has been committed to building partnerships that go beyond the commercial objectives, and create a lasting bond conducive to the overall growth of the sport/tournament. Participation of globally renowned sponsors is an acknowledgment of the stature of the DP World Asia Cup. TCM is committed to ACC’s vision of taking cricket wider and deeper in Asia. Beginning with this DP World Asia Cup we lay more emphasis on fan engagement and grass root development. Asia is home to more a billion cricket fans, three times more than rest of the world put together.”
The DP World Asia Cup 2025 kicked off Tuesday, September 9 and runs through to September 28, featuring eight of Asia’s top cricketing nations competing in the T20 format.
In all, 19 matches will be contested in this edition of the cricket tournament. The Dubai International Cricket Stadium will host 11 games, including the final, while the Sheikh Zayed Cricket Stadium in Abu Dhabi will stage the remaining eight cricket matches. The top two teams from each group will move on to the Super Four stage, with the final set for September 28.
Over two weeks of high-intensity cricket, fans can expect fierce rivalries, packed stadiums, and a global broadcast reach of hundreds of millions. With its blend of established giants and rising contenders, the 2025 edition promises to be one of the most competitive and captivating in the tournament’s history.
