MUMBAI: Dream11, India’s largest online fantasy sports operator Friday announced a 3-year partnership agreement with Australia’s premier T20 cricket competition, the KFC Big Bash League (BBL).
As a result, Dream11 becomes the official fantasy game partner for not just the BBL but the Rebel Women’s BBL (WBBL) across 129 exciting matches until 2021. The international partnership kick-started with WBBL matches.
Dream11 CEO and co-founder Harsh Jain said: “With over 800 million cricket fans and 50 million fantasy cricket users, India has become the largest fantasy sports market in the world. We are very excited to partner with BBL, one of the premier T20 cricket leagues in the world, and bring the authentic Australian cricket experience to our Indian fans. It will also give international cricket fans an opportunity to engage deeply with their favourite sport.”
BBL digital head Finn Bradshaw said: “At Cricket Australia, we always seek to partner with world leaders in technology, and Dream11 is the clear global leader in fantasy cricket. We look forward to working with them to deepen our fan’s connection with the game they love.”
The development has come weeks after Dream 11 entered into a similar partnership with the International Cricket Council (ICC), the apex global governing body of cricket.
