MUMBAI: Leo Burnett Orchard has won the creative mandate for cricket-focused sports gaming platform Dream11.
As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.
Fantasy Sports, one of Dream11’s specialised offerings, is a game of skill that offers Indian sports fans a platform to showcase their knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. The brand recently announced MS Dhoni as its brand ambassador.
Speaking about bringing Leo Burnett Orchard on board, Vikrant Mudaliar, CMO, Dream11, said: “We found in Leo Burnett Orchard a team that understood the vision and need for our brand – Dream11. The team’s understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand’s journey. We are happy to start this association.”
Mahuya Chaturvedi, chief operating officer, Leo Burnett Orchard, said: “We are extremely proud and energized with this win. Dream11 is a leader in building fantasy sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, will pave a blazing way ahead for us.”
Dream11 is also the official partner of the Hero CPL, Hero ISL and NBA. The sports gaming platform will have high visibility in this year’s IPL, having signed up as an associate sponsor among the on-air partners of host broadcaster Star India.
A Series C funded startup, Dream11 was founded in 2012 by Harsh Jain and Bhavit Sheth. Kalaari Capital, Think Investments and Multiples Equity are the marquee investors in Dream11.
