MUMBAI: Premium sports experiences and travel platform DreamSetGo has launched ‘Experience The Exclusive’, a digital ad campaign featuring former Team India cricket captain Sourav Ganguly and legendary Indian boxer Mary Kom.
At the heart of the film is DreamSetGo’s ability to offer exclusive sports experiences for India’s emerging sports travellers. Conceptualised and produced by Jio Creative Labs, the film highlights the sports experiences that go beyond just viewing. With a positive play on the tagline ‘Now this is exclusive’, Sourav highlights the brand’s offerings, right from watching a game from prime seats with VIP hospitality, legend meet and greets, locker room visits, among others. The film aims to reiterate DreamSetGo as every Indian sports fan’s ultimate travel partner.
The first film, featuring Sourav Ganguly aims to drive awareness and recall for its exclusive offerings, including Matchday Experiences, Behind-the-scenes Access, Legend Meet & Greet, Exclusively Signed Merchandise, Elite Accommodation, Visa Services & Exclusive destination experiences. This includes access to team training sessions, locker rooms, team meetings, among others.
Speaking about the campaign, Monish Shah, co-founder & chief business officer – DreamSetGo said, “The world has been witness to India’s passion for international sporting events. Understanding the pulse of the discerning Indian sports traveller, we curate experiences that go way beyond the bleachers. Right from exclusive hospitality experiences, prime seating, stadium tours, legend meet and greets, travel & accommodation, we offer just about everything that’s exclusive. This campaign is a sneak-peak into what sports travel looks like with DreamSetGo. We are honoured to have our super captain Sourav Ganguly join us in this journey since last year. His unparalleled passion to deliver the best on and off the field perfectly aligns with our commitment to make sports travel truly extraordinary”
Cricketing legend and DreamSetGo’s brand ambassador,
The campaign, endorsed by two iconic sports personalities embodies the spirit of excellence and exclusivity. The film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X (erstwhile Twitter). It will also be promoted across various digital advertising platforms.
Backed by India’s leading sports technology company – Dream Sports, DreamSetGo’s stated mission is to bridge the accessibility gap between Indian sports fans and global sporting events. It aims to serve India’s emerging outbound sports travellers and play the role of an enabler in India’s journey to becoming a leading sporting nation. Over the past 12 months, DreamSetGo has enabled 5,000 travellers to various sporting events, including Cricket, Tennis, Motorsports, Football, Golf, and Rugby, among others.
