SUNRISERS HYDERABAD (SRH) has announced that packaged drinking water brand 8PM has joined as the team’s official trouser sponsor. in IPL 2026.
As part of the agreement, the brand will feature prominently on SRH’s match-day apparel (trousers) and visibility will extend across broadcast coverage, stadium presence, and digital and social media content,
A key highlight of the partnership is the launch of a dedicated campaign “Rise in Orange, Celebrate with Black”. The concept links SRH’s on-field performance (orange jersey with post-match celebrations (black branding identity of 8PM) and aims to create a strong emotional and visual association between match moments and consumer experiences.
