MUMBAI: TAM Sports has released the TAM AdEx Sports – IPL 15 Advertising Report, which has analysed data from the first 5 games of this year’s 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
The points (for 5 Matches) that are covered in this report include:
· Count of Categories, Advertisers and Brands IPL 15 vs. IPL 14
· Top Categories and Advertisers of IPL 14 and IPL 15
· New Categories and Brands in IPL 15 compared to IPL 14
As per the report, the number of Categories, Advertisers and Brands dropped in IPL 15 compared to same number of matches in IPL 14.
Tally of categories declined by 29% (58 to 41), whereas count of advertisers & brands decreased by 13% (71 to 62) & 15% (114 to 97) respectively in IPL 15 compared to IPL 14.
Top Categories and Advertisers of IPL 14 and IPL 15 (first 5 Matches)
> During first 5 matches, the Top 5 categories’ list had 4 categories from ‘E-commerce’ Sector with more than 30% share of Ad Volumes in IPL 15.
> The Top 5 categories together had 40% share of Ad Volumes in IPL 15. 3 out of Top 5 categories were common between IPL 14 and 15.
> Top 5 Advertisers contributed more than 1/5th share of Ad Volumes during 5 matches of IPL 15. Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14.
New Categories and Brands in IPL 15 compared to IPL 14 and Categories not in IPL 15 compared to IPL 14 (First 5 Matches)
> 12 new categories and 65 new brands advertised in 5 matches of IPL 15 compared to same no. of matches in IPL 14.
> Among the new categories, Corporate/Brand Image topped the list followed by Ecom-Auto Rental Services.
> Among the 65 new brands, ‘Kamla Pasand Silver Coated Elaichi’ topped the list followed by ‘Tataneu App’.
