EaseMyTrip.com on Monday announced that the online travel tech has agreed terms to become the official title sponsor for the Big Cricket League.
EaseMyTrip informed the stock exchange that it would provide exclusive travel opportunities and special benefits for cricket enthusiasts, players, and fans.
The partnership includes a comprehensive engagement strategy designed to enhance the fan experience and support cricket enthusiasts, the stock exchange filing further stated. Additionally, the partnership will feature awards recognizing exceptional local talent and create opportunities for fans to win match tickets through the EaseMyTrip social media platform.
The Big Cricket League is a T20 tournament that lays claim to “bridging the gap between professional and amateur cricketers”. It brings together international cricket icons alongside talented local players. The tournament will feature a mix of international stars and promising local talents, divided into competitive teams that will battle it out.
Puneet Singh, chief patron of Big Cricket League, said: “We are delighted to be associated with Ease My Trip as our Official Title Sponsor & look forward to a spectacular journey”.
The Big Cricket League kicked off on 12 December in Surat at the Lalbhai Contractor Stadium, featuring six teams – Mumbai Marines, MP Tigers, Southern Spartans, Northern Challengers, Rajasthan Regals and UP Brij Stars.
