NEW DELHI: In a bid to promote its messaging of providing accessible education and bridging the employability gap, edtech platform Safalta has joined hands with retired Indian cricketer Virendra Sehwag.
Sehwag comes on board as Safalta’s goodwill ambassador.
In a short video clip, the stalwart is seen promoting Safalta’s skill programmes by saying, “Ab Safalta dilayega apko apki pehli naukari, der na kare jaldi join kare Safalta ke skill programmes.” India’s former opening batsman who is known for his aggressive batting style has transformed himself into an education entrepreneur through his chain of schools and is often seen driving the conversation for affordable and accessible education.
Catering to semi-urban and rural India, Safalta is a bridgital brand that claims to synergise digital innovation with socio-economic sensitivities.