EMIRATES has unveiled a new advertising campaign featuring India’s T20 captain Suryakumar Yadav for the ICC Men’s T20 World Cup.
The airline has maintained a strong and consistent presence in world cricket, aligning itself with major ICC tournaments and serving as the official sponsor on the kits of umpires and match referees.
The latest campaign showcases Yadav’s distinctive batting style during a match in front of a packed stadium, capturing the excitement and energy of the sport. The global advertisement marks the build-up to the ICC Men’s T20 World Cup, targeting audiences in cricket-loving nations and fans worldwide.
Passengers flying with Emirates during the tournament will also be able to watch live match coverage on the airline’s ice entertainment system via Sport 24 and Sport 24 Extra.
Yadav said, “Cricket at the highest level is about preparation, adaptability, and the ability to perform under pressure. Emirates represents those same values in everything it does. As someone who travels extensively for the game, having consistency and comfort with world-class experiences makes a real difference. It’s exciting to be associated with the brand in this campaign that has such a deep-rooted and authentic connection with cricket and its fans around the world.”
Emirates executive vice president for corporate communications, marketing & brand Boutros Boutros commented, “There’s a reason Suryakumar Yadav has captured the imagination of cricket fans everywhere. His game speaks for itself, and his appeal reaches far beyond boundaries. Through this latest ad campaign, we aim to connect with fans and share in our passion for the sport. Cricket remains one of our most enduring sporting partnerships, and we’ve stood alongside the sport and supported its growth, and we’ll continue to invest in its future.”
