NEW YORK: Global sports and entertainment company Endeavor Monday announced it has appointed Maura McGreevy as chief communications officer.
McGreevy has served as the head of communications for Endeavor subsidiaries IMG and 160/90, a global cultural marketing agency, since 2014.
As CCO, McGreevy will be responsible for the company’s worldwide communications strategy and operations, while also serving as lead spokesperson. She will lead Endeavor’s global communications team, overseeing corporate communications—inclusive of public relations, events and hospitality, internal communications, social and creative—for Endeavor and its subsidiaries.
“Maura will serve as a key strategic partner for all aspects of our business,” said Endeavor president Mark Shapiro. “I’ve seen first-hand her unique understanding of the Endeavor network and her thoughtful storytelling abilities. In her nearly nine years with the company, she has built deep relationships across the industry, and time and again demonstrated clear thinking under pressure.”
McGreevy joined IMG shortly before WME acquired IMG in 2014, and played an integral role in the communications strategy for the integration, as well as more than 20 subsequent acquisitions and new business launches. In addition to her responsibilities leading communications across the global IMG and 160over90 businesses, she has served as a key member of Endeavor’s communications leadership team.
Prior to joining IMG, McGreevy held senior communications roles at award-winning global creative agency Droga5, and media conglomerate Thomson Reuters.
