MUMBAI: ESPNcricinfo has launched its new campaign ‘Scores Se Lot More,’ which aims at reinforcing ESPNcricinfo’s core value proposition of delivering wholesome cricket news and information, compelling match coverage, surround content and connecting with the ardent fans of the game.
Conceptualised by Dentsu India, the films bring alive two unique offerings of ESPNcricinfo – expert views and in-depth analysis through a situation using two cricket fans – an ESPNcricinfo fan who understands and seeks the finer details of every match, every ball and every run and a non-user. The ESPNcricinfo fan eventually bowls over the non-user with his knowledge and passion.
Gaurav Thakur, director of marketing and business development, ESPNcricinfo, said, “This campaign reinforces our commitment to providing an astute experience for the curious fans who love to immerse themselves in the game irrespective of where they are. I am glad that we partnered with Dentsu India. They understood what we were looking for and created quirky yet sharp films to convey ESPNcricinfo’s core value proposition.”
