SINGAPORE: Following the news in March that AliExpress became the first exclusive global e-commerce partner of UEFA EURO 2024, AliExpress, an international online retail marketplace, on Monday officially welcomed David Beckham as its new global brand ambassador.
In this partnership, Beckham will help fans ‘Score More with AliExpress’ during EURO 2024.
The global sport and lifestyle icon will help AliExpress consumers get closer to the action through a new EURO 2024 campaign that launches Monday. AliExpress users will have the chance to take part in a series of interactive games to win exclusive discounts and time-limited prizes, including match tickets. AliExpress is investing millions of Euros in discounts, deals and engagement during the games, as part of its increased investment into global consumer experience. In addition, new and eligible AliExpress users will be entered into exclusive lucky draws with prizes to welcome them to the platform.
During the games from June 14 to July 14, AliExpress will run a ‘Shake and Win’ promotion, offering time-limited prizes following each goal of all games. All eligible users just need to log on to the AliExpress app and shake their smartphone once the ball hits the back of the net, for the chance to score prizes.
“AliExpress is excited to welcome David Beckham as our global ambassador ahead of the Summer of Sports that is set to kick off in Europe. Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024,” said Gary Topp, European Commercial director, AliExpress.
EURO 2024 takes place June 14-July 14 in 10 host cities across Germany and will see 24 national teams compete.
