MUMBAI: Eurosport India, Discovery Network’s premium sports brand, has kicked off 2022 with a fresh new look, inspired by its mission to ‘Unlock the Power of Sport’.
The new identity will consolidate the overall look of Eurosport across all platforms. 2022 marks an important year for Eurosport in India, with an expanded sporting calendar of events, and a new look.
Sports properties lined up for its viewers in India include the AFC Women’s Asian Cup, MotoGP, Euro League, Dutch League, All Elite Wrestling, PFL, PGA Tour, Tour de France, Giro d’Italia, Asian Tour and more. Eurosport India was also home to the successful 2020 Paralympic Games.
Eurosport India, also have expanded digitally and can be now streamed on the go on the discovery+ app.
As per an official release, “Eurosport is launching a distinctive new visual identity that celebrates the unique events which are broadcast and streamed, whilst clearly navigating audiences through the viewing experience. This visual redesign will ensure cohesion on every platform where Eurosport lives, ensuring consumers continue to enjoy a consistent experience wherever they are watching.
“Alongside the visual identity, Eurosportis also launching a dynamic soundtrack, inspired by the raw human energy and emotion of sport for fans and athletes alike, namely a thumping heartbeat. This has been used to create a rhythmic and thrilling on-air sound to accompany the striking new visual design.”
