MUMBAI: ICC Associate Member UAE’s upcoming bilateral ODI series with Ireland, its first with a full member team after the pandemic, will be telecast live by Eurosport in India.
The addition of this series expands Eurosport’s portfolio of live cricket offerings with the exclusive India broadcast slated to begin from January 8, 2021, from 11:00 AM IST.
The exclusive partnership in association with leading sports marketing company, ITW Consulting is Eurosport India’s next big cricket tournament after the PSL in 2020. The matches will be played on January 8, 10, 12 and 14 at the Sheikh Zayed Cricket Stadium in Abu Dhabi.
Vijay Rajput, senior vice president – Affiliate sales and head of Sports Business, Discovery – South Asia, said: “This partnership is our second major association in cricket and we will look to bring more cricket action for our viewers in the upcoming days. The series being UAE’s first bilateral series with a full member team – Ireland after the pandemic makes it all the more special and we are proud to be associated with it.”
Speaking on the series, Mubashshir Usmani, general secretary, Emirates Cricket Board, said: “India is a nation that loves its cricket and we are thrilled that Eurosport India will bring this series to the cricket fans in the country. This is our first bilateral series with a Test playing nation after the pandemic that hit the world globally and an important one as we are playing an ICC Full Member team.”
Bhairav Shanth – CEO ITW Consulting, said: “ITW is committed toward working with Emirates Cricket Board in taking UAE Cricket to international audience. Indian market being key to the Cricket Broadcast globally, we are happy to have Eurosport as Indian Broadcast partner”
