LONDON: Premier League club Everton FC will be wearing kits created by the iconic English sports apparel brand Umbro once again as per a new multi-year agreement signed recently.
Umbro UK will provide the club with bespoke technical kit and training wear for the men’s, ladies and academy teams as well as for fans.
Everton and Umbro share a long and successful history dating back to the 1970s, making it one of the longest sports business partnerships in football. Although it bears noting that Everton was sporting Nike jerseys from 2012-2014 at an estimated value of 3 million pounds ($4 million) a year. The financial value of the new deal hasn’t yet been revealed, but is expected to be an all-time record for the club.
Over the last five decades, Umbro has produced many classic designs for Everton, including one of the first kits with taping detail on the sleeves, echoed in the running diamonds around the cuffs of the 2018-19 kits.
Umbro has maintained a strong track record of working with fans and consulted with thousands of Everton supporters over a 15-month period as part of the design process for the current season’s kits.
Last month, the club announced an enhanced deal with Fanatics, the global leader in licensed sports merchandise, which means that Umbro’s kits, training wear and merchandise will be available in even more global territories, taking the Everton brand further than ever before.
Everton commercial director Alan McTavish said: “Umbro has a strong football heritage and we are confident that they will continue to provide our teams with bespoke kit designs and great-looking, technically advanced training wear.”
Umbro UK head of sports sponsorships Sam Lucas added: “We’re delighted to extend our technical partnership with Everton. We have a proud history working together and it’s great that we can continue that relationship with such an ambitious club. We’re really looking forward to delivering more memorable kits for the fans.”
The extended partnership begins at the start of the 2019-20 season, with the club’s new kits to be unveiled in the close season.
