LONDON: Premier League heavyweights Chelsea announced on Saturday that it has re-entered into a multi-year partnership with Fanatics, the online retailer for operating its revamped ChelseaMegastore.com service.
Fanatics will continue to exclusively sell all merchandise of the club digitally and provide an innovative online shopping experience to loyal Chelsea fans such as including full shirt printing options for both the Men’s and Women’s team jerseys.
The company’s network of domestic and international distribution centres will ensure quick delivery of merchandise around the world, regardless of where, when or which device the customer shops on.
Commercial Director of Chelsea FC, Chris Townsend said: ‘We are excited to be working with Fanatics as we look to enhance our online shopping experience to suit the needs of our ever-growing global fanbase.
‘Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.’
International President of Fanatics, Steve Davis added: ‘We are pleased to be working with Chelsea once again and to have re-signed a long-term deal with one of the biggest clubs in the world.
‘We are excited to kickstart this next phase of our partnership and are committed to providing fans with the most robust assortment of high-quality merchandise which can be easily shopped regardless of device or location.’
