FANCODE has announced a strategic partnership with CAMB.AI to deliver AI-powered multilingual commentary, unveiled at the IBC Convention 2025.
The collaboration aims to transform how fans experience live sport by offering commentary in multiple Indian languages, supported by natural crowd ambience, background action, real-time ad integration, and prosody that closely mirrors human excitement. Product and technology teams from both companies will work together to design bespoke AI solutions that enhance sports viewing experiences across India.
The feature has already been trialled in the Caribbean Premier League 2025, where the Hindi commentary is being delivered entirely through AI.
FanCode co-founder Yannick Colaco said, “As a leading sports-tech platform, we take great pride in constantly innovating to enhance how fans experience sport. We are delighted to work with like-minded partners in CAMB.AI and use AI to revolutionise sports broadcasting in India. With India’s incredible linguistic diversity, it’s exciting to see fans now follow the action in the language of their choice. Our teams will continue working together to build more such AI-led solutions that brings fans closer to the game.”
CAMB.AI co-founder and CTO Akshat Prakash added, “Sports are universal, but language has always been a barrier to scale. With FanCode, we are proving that AI can deliver real-time multilingual commentary at broadcast-grade quality, making every ball of a cricket match accessible and engaging to all fans. This partnership is validation of our growth strategy in India’s sports ecosystem.”
