FANCODE, India’s digital sports platform, has announced an exclusive multi-year partnership with ATP Media, the commercial and broadcast arm of the ATP Tour. Under the agreement, FanCode will hold exclusive broadcast and streaming rights for the ATP Tour across the Indian subcontinent through 2028.
The deal establishes FanCode as the sole destination for year-round ATP Tour coverage in the region. Fans will be able to watch 56 tournaments annually, including the Nitto ATP Finals, ATP Masters 1000, ATP 500 and ATP 250 events, with live and on-demand access available on the platform, according to the media release.
The ATP Tour features the world’s leading men’s tennis players, from established champions such as Jannik Sinner, Novak Djokovic and Carlos Alcaraz to emerging talents from around the globe, including India. The tour spans more than 50 tournaments across over 30 territories each season.
In addition to live matches, FanCode will offer a comprehensive content slate comprising highlights, features, non-live programming and a weekly tennis show tailored specifically for audiences in the region. The rights package covers India, Bangladesh, Sri Lanka, the Maldives and Nepal.
FanCode co-founder Yannick Colaco said, “We are thrilled to partner with ATP Media to bring the ATP Tour to tennis fans across the subcontinent. Tennis fans will now get to follow the world’s best players throughout the year, making FanCode the go-to destination for the sport. We look forward to working with ATP Media to grow the sport in the region.”
ATP Media CEO Mark Webster shared, “This is a hugely important partnership for ATP Media and the ATP Tour. The Indian Subcontinent represents a number of key markets for both existing and potential tennis fans and by partnering with a market leading, innovative digital platform in FanCode we hope to mutually grow the game in the region via a partner who shares many of the same ambitions as ourselves.”
