MUMBAI: Digital sports platform FanCode has joined hands with eCommerce enablement company GoKwik to expand its cash-on-delivery (COD) serviceability to deeper areas of the country.
FanCode Shop is a one-stop destination for sport enthusiasts looking for authentic sports merchandise and accessories at affordable rates. FanCode Shop has a wide range of accessories and merchandise available for fans – from official jerseys to everyday wear like polos, t-shirts, joggers.
The Indian Premier League season brings three to four times more traffic than usual to the FanCode Shop. Moreover, they also manage the digital mega stores for three IPL teams — Rajasthan Royals, Kolkata Knight Riders and Punjab Kings. This means that FanCode Shop lends its expertise towards building and managing an exclusive digital store for the team including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.
With higher order volumes swelling upto 3X during the IPL season, a risk of cancellation of orders before delivery or return to origin (RTO) becomes imminent. This is significantly higher on COD orders.
FanCode wanted to give the IPL enthusiasts a chance to buy their favourite merchandise with their preferred mode of payment. To ensure expansion of their merch availability across India, and to curb its return delivery losses, FanCode has onboarded e-commerce enabler GoKwik.
Yannick Colaco, co-founder, FanCode, said, “We have always had a user-first approach at FanCode Shop. The partnership with GoKwik will enable us to continue on that path, and serve our customers efficiently by offering reliable COD services and streamline our operations with minimal RTOs.”
FanCode Shop currently has over 50 brands and team merchandise available, and is looking at an overall 5x growth in the current calendar year. Apart from IPL merchandise, the digital store also houses merchandise from teams like Arsenal, Dortmund, Barcelona, PSG and sports manufacturers like SG, Adidas, Asics and Puma.
Through its partnership with GoKwik, FanCode will extend its COD options from around 10,000 PIN Codes to about 20,000 PIN Codes. Customers will be able to purchase their favourite merchandise with COD, which continues to be a preferred payment for customers.
GoKwik, a Sequoia-funded startup, offers a range of smart tools that help e-commerce platforms reduce their RTOs and increase their profitability. Their intent based intelligence solutions helps eCommerce brands minimise return losses on COD orders thereby enabling them to safely expand COD serviceability Pan India.
“FanCode is fulfilling every IPL enthusiast’s dream of owning official merchandise. Moreover, with their dynamic line ranging from jerseys to shoes, FanCode is a one stop shop for all sports lovers. As they aim to scale higher, we are looking forward to helping them expand into deeper roots of India and unlock further growth potential while robustly mitigating losses owing to undelivered COD orders.” said Chirag Taneja, co-founder and CEO, GoKwik.
