MUMBAI: Social media giant Facebook has holed a media rights agreement with Augusta National Golf Club to broadcast the 2019 US Masters, which teed off Thursday, to select markets in West Asia for free.
The agreement includes live coverage of all four days of the tournament in Augusta, as well as the green jacket ceremony, which crowns the winner of the competition.
The tournament, which runs from Thursday through to Sunday, will be broadcast on the US Master’s official Facebook page in the UAE, Qatar, Saudi Arabia and Israel.
The deal marks Facebook’s latest venture into live sports, adding on its coverage of MLB in the US, LaLiga in India, and the Copa Libertadores in South America through a sub-licensing deal with Fox Sports.
