GOA: FC Goa announced Thursday that the Indian Super League franchise had onboarded sports software-technology company Proem Sports as a club partner.
Through this collaboration, FC Goa will use Proem Sports’ customer data platform – Organon – and take a data-driven approach to understand, engage, and grow their fan base.
With expectations from digital experiences ever growing, the club believes that the partnership will help in an improved understanding of their fan behaviour and patterns.
The data will help FC Goa curate better personalised experiences for their fans. With this information, the club will be able to automate, create, and deliver highly personalised content, across geographies, thereby driving deeper and more meaningful engagement amongst their followers.
Powered by machine learning, Organon is built to address, solve, and enhance sports sponsorship, fan retention, and omni-channel marketing. It helps organisations capture and manage data, discover fan analytics, and rewire their decisions to improve business performance
Chiraag Paul, co-founder & CEO of Proem Sports, says: “We are excited to embark on this journey with FC Goa in building their vision of becoming a data centric organisation. People want to feel like a part of a team or club, wherever they may be located. In fact, 73% of companies now report that a CDP will be critical to enhance their customer experience. Our association highlights FC Goa’s zeal to truly deliver personalised content to their fan base across all touch points that are available. Proem Sports has been working to enable the understanding of sports fans and their behaviour through data mining, segmentation, and personalisation. The company is promoting the understanding that when it comes to fans in the sports industry, retention is just as important as acquisition.”
