SAATCHI & SAATCHI INDIA has unveiled a new digital brand campaign for FedEx titled ‘FedEx. The Move India Needs’, aimed at showcasing how the logistics giant enables Indian businesses to expand globally with ease.
A key highlight of the campaign is its integration with cricket featuring Chennai Super Kings (CSK) players’ MS Dhoni, Ruturaj Gaikwad, and Urvil Patel. The campaign builds on FedEx’s ongoing association with CSK. The campaign reinforces FedEx’s positioning as a one-stop global logistics partner, highlighting its role in connecting Indian enterprises to international markets through a robust global network.
