The International Hockey Federation has signed a four-year partnership with Nike.
The partnership, financial terms for which were not disclosed, includes Nike delivering equipment to officials and umpires, as seen at the recent FIH Hockey Junior World Cups and the first FIH Hockey Pro League mini-tournament of the season.
With more than 75% of all registered hockey players around the world aged under 18, hockey stands out as an ideal sport for younger generations and their parents, attracted by its values of respect, fair-play and integrity. Nike supports FIH’s efforts to keep on growing women’s hockey worldwide and are exploring ways to expand the partnership, aiming to inspire play and create a culture of belonging that welcomes all kids.
Commenting on the agreement, FIH president Tayyab Ikram said: “This partnership with Nike is great news for the development of our sport! The brand’s global scale, presence and reputation propels hockey into a dimension that certainly allows us to look to the future with even more optimism. Nike’s commitment to young people and women in particular is perfectly in line with the FIH’s values of gender equality, diversity and inclusion. I am convinced that the signing of this partnership marks the beginning of a long-lasting, fruitful and mutually beneficial collaboration.”
