NAGA Group AG has appointed boxing legend Mike Tyson as its brand ambassador, marking another entry of a sports personality into the retail trading industry.
The financial platform confirmed the development at the launch of its new branding campaign, “NAGA: Your Go-to App for Everything Money”.
In a humorous “slice of life” video, audiences see Mike Tyson discovering the simplicity of using NAGA, compared to the hassle of using the “old ways” and juggling multiple apps. With NAGA, he can manage his entire financial life—from trading and copy trading to investing, crypto management, and making payments**—all in one app.
The campaign builds on NAGA’s recent milestones, including a unified website, a partnership with Borussia Dortmund, and the launch of a unique trading app within Telegram. With Mike Tyson as the face of the campaign, NAGA aims to inspire traders and investors worldwide to take control of their financial futures.
In the “It’ll Knock You Out” video, Tyson brings his strength and humor to show how users can streamline and empower their financial journeys using NAGA’s intuitive platform.
Octavian Patrascu, CEO of NAGA, commented: “We are thrilled to work with Mike Tyson on this exciting campaign. Mike represents strength, resilience and success —qualities that are at the core of NAGA’s mission. We’re committed to making ‘Everything Money’ accessible and straightforward, uniting trading, investing, copy trading, crypto, and payments** in one powerful app.”
The “Your Go-to App for Everything Money” campaign kicked off Thursday with ads and digital content featuring Mike Tyson, inspiring users to manage their finances with confidence. The campaign will reach audiences through a 360-degree strategy, including TV and Out-of-Home ads in key regions such as Germany, the UAE, and Latin America.
