SHANGHAI: FINA, the world’s governing body of swimming has announced that China’s Shanghai Pudong Development Bank Credit Card Center (SPD Bank CCC) will become its official partner for the sport’s top two events, the FINA Swimming World Cup 2018 and FINA World Swimming Championships (25m) 2018.
Claimed to be the fastest growing company in licensed credit card centres in the country, the city-based SPD Bank CCC is venturing into sport for the first time with FINA aiming to enhance its global impact and the brand popularity.
This new partnership will also assist FINA in promoting and spreading the universal values of swimming and elite competition to the Chinese market which are embodies in the company’s mission: “Supporting young people to enjoy life and pursue their dream”.
The firm will also double up as FINA’s worldwide exclusive partner for banking and credit card services. The company will explore its business initiative “Consumer Finance + Sports” to provide more products and services to the young consumers.
FINA President Julio C. Maglione commented:
“FINA is very pleased to add SPD Bank Credit Card Centre to its Official Partners list and to team up with one of the most respected banks in China which will tremendously help promote swimming within the Chinese market. SPD Banks Credit Card Centre’s support is of the utmost importance to achieve a successful strategy for those two major swimming competitions.”
