FIREBALL CINNAMON-FLAVOURED WHISKY has launched its latest campaign, “Be Bad. It’s More Fun.”, in partnership with global sports entertainment giant WWE and legendary WWE superstar Randy Orton.
Orton, famously known as “The Viper”, brings the same fiery, unpredictable energy that defines Fireball. His explosive persona and rebellious legacy in the ring align naturally with the brand’s bold attitude. Both Randy Orton and Fireball are unafraid to defy expectations or take centre stage, making this collaboration a match, a media release said.
As part of the campaign, Fireball is offering an exclusive experience for consumers across India: a chance to win an all-expenses-paid trip to Las Vegas, USA, to witness WrestleMania 42 live. Designed specifically for WWE fans in India, the initiative brings Fireball’s irreverent spirit to life through a high-energy, retail-led contest. The partnership will also feature in-person fan interactions, trade activations and special merchandise giveaways, the release said.
JDL-Sazerac EVP marketing Abhishek Shahabadi said, “Fireball is all about turning up the heat, embracing good-natured mischief, and delivering the unexpected—and WWE is the perfect partner to bring that energy to India. India is one of the largest WWE market outside of the USA so with ‘Be Bad. It’s More Fun’ we’re not just launching a campaign; we’re creating a cultural moment that aligns with our fan’s passions. Having Randy Orton involved adds serious firepower, he embodies that same rebellious, unpredictable spirit that Fireball stands for.”
