CULT, the fitness and wellness brand, has achieved a significant milestone of one million users who have built a consistent fitness habit on its platform. To commemorate the achievement, the brand launched a playful Instagram activity inviting followers to complete the prompt: “You know someone is one in a million when they____.”
The post quickly turned into a lively thread of banter, drawing in brands across industries who joined the conversation with witty responses:
* Razorpay: “You know someone is one in a million when they pay you on time. Without a gentle reminder email.”
* Naukri.com: “You know someone is one in a million when they push you to apply for that role you actually deserve.”
* Tata Soulfull: “You know someone is one in a million when breakfast isn’t breakfast till you both crunch together.”
* Amazon Music India: “You know someone is one in a million when they share playlists instead of paragraphs.”
* Uber India: “You know someone is one in a million when they do not cancel the ride after the driver has arrived.”
* Croma Retail: “You know someone is one in a million when they click your 150 pictures and still do not complain.”
* Adidas India: “You know someone is one in a million when they join you on your morning run.”
cult CEO Naresh Krishnaswamy said, “This milestone is not about scale alone. It represents commitment, routine and everyday effort. We wanted to celebrate with a tone that felt natural to our community, and social banter became the right format for it. The replies were fun, but they also grounded a serious truth: building a fitness habit is no small feat, and a million people have done it with us.”
