NEW DWLHI: Fixderma, a leading dermaceutical brand, Thursday announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing Friday.
The collaboration marks Fixderma’s inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.
As part of the partnership, the Fixderma logo will adorn the lead arm of Delhi Capital jerseys. Additionally, viewers can anticipate the seamless integration of Fixderma’s Shadow Sunscreen range into various promotional activities, highlighting the brand’s commitment to skincare and sun protection.
Shaily Mehrotra, co-founder and CEO of Fixderma, expressed her enthusiasm about the collaboration, stating, “We are thrilled to embark on this journey with Delhi Capitals, marking our first-ever association with cricket. This partnership not only underscores our aim to educate and empower individuals to prioritize sun protection as an essential aspect of their daily routine but also provides a unique platform to reach out to millions of cricket enthusiasts. We look forward to a successful partnership with Delhi Capitals and to showcasing our Shadow Sunscreen range to a wider audience.”
