FLIPPS MEDIA Inc., parent company of TrillerTV, has launched Willow by Cricbuzz, a new premium subscription streaming service delivering the world’s best cricket directly to fans across the United States and Canada.
The standalone subscription offering joins the SVOD lineup on TrillerTV, the global sports media platform of Flipps Media Inc., and debuted on Wednesday, November 12.
Willow by Cricbuzz is the leading cricket broadcaster in North America, and the world’s most popular digital cricket destination. The service will feature more than 60 live matches per month from the biggest tournaments and franchise leagues worldwide, with hundreds of hours of highlights, replays, and on-demand programming added in the coming months.
Fans can look forward to wall-to-wall coverage of marquee events including: The Ashes, the Indian Premier League (IPL), ICC T20 World Cup, India home series, the Big Bash League (Australia), and more — all available to stream live and on demand through TrillerTV.
At launch, Willow by Cricbuzz will feature live coverage of two blockbuster series:
South Africa Tour of India (starting November 14)
The Ashes: Australia vs England (starting November 20)
“The launch of Willow by Cricbuzz on TrillerTV marks a major milestone in our mission to bring premium global sports to fans everywhere,” said TrillerTV chief content officer Adam Bigwood. “Cricket is one of the world’s most-watched sports, and this partnership with Willow ensures that North American fans can now enjoy the full experience — live, direct, and on-demand — all in one place.”
“We’re thrilled to expand our reach through TrillerTV,” said Willow COO Todd Myers. “Willow represents the very best of live cricket coverage. Together, we’re creating an immersive destination that celebrates the global passion for cricket.”
