FORMULA 1 HAS ANNOUNCED A five-year global strategic partnership with Fever as its Official Ticketing Supplier for races from 2027. Fever will provide a new ticketing platform on F1.com covering general admission, local hospitality, and Paddock Club tickets, with improved discoverability, purchasing, and customer service.
Formula 1 chief commercial officer Emily Prazer said, “To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible. Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at the track lives up to our high expectations. We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year.”
Fever SVP Business Development Mariano Otero added, “We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties. This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale. We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans.”
