LONDON: Reigning ABB FIA Formula E Champion DS TECHEETAH announced Wednesday a new strategic partnership with Rakuten Sports, a Rakuten Group service that focuses on creating partnerships built on shared values with professional sports teams, athletes, brands and rights-holders.
With this partnership Rakuten Sports becomes an agency on record for the DS TECHEETAH team, representing the team’s commercial interests in key territories across the globe.
DS TECHEETAH’s multi-season agreement with Rakuten highlights the team’s continued drive to build and embrace consumer-focused partnerships and is a key element of the team’s future business strategy. Building on the recent announcement of the new partnership with Rakuten Viber, DS TECHEETAH recognizes that such multi-level alliances are a positive step for the overall growth of the sport.
Commenting on the new partnership, Keith Smout, DS TECHEETAH chief commercial officer, remarked: “We are tremendously proud to welcome Rakuten Sports to the DS TECHEETAH team as a new long-term partner. In Rakuten Sports, we see a true opportunity to further build the global Formula E following and support for our race team. Working with Rakuten Sports presents our current and future partners with unique access to a new and growing audience.”
Rahul Kadavakolu, Rakuten Sports vice president, commented: “We are extremely pleased to partner with DS TECHEETAH to help them forge innovative partnerships with brands around the world. This is a partnership based on shared values, and we are proud to represent the commercial interests of this Formula E championship team as their agency partner. We look forward to working together with our new partner to build an optimistic future for their growing fanbase.”
From the Berlin E-Prix onwards, Rakuten Sports branding will be present in prominent locations on the DS E-TENSE FE20 and throughout the team environment.
The Rakuten Group offers a wide variety of more than 70 services for consumers and businesses across e-commerce, fintech, communications, digital content and more.
