MUMBAI: The National Basketball Association (NBA) has announced a new campaign ‘Whole New Game’, that aims to inspire fans to reimagine the game of basketball in its purest form for the rest of the 2019-2020 season.
The global campaign film opens with empty arena pondering on the profound changes that the world has witnessed this year, reminding fans where we left off the last season and building anticipation for the restart.
The US only version of the film features prominent American actress, writer and producer, Issa Rae, literally walking the fans through the Whole New Game. Translated in more than 10 languages including Chinese, French, German, Indonesian, Italian, Japanese, Polish, Portuguese (Brazil), Spanish (Spain), Spanish (Mexico) and Thai, the campaign has also been integrated throughout the NBA Campus in Orlando and will be an integral part of the comprehensive social media activation amplifying the user-generated content on NBA platforms.
The heart of the game remains unchanged but everything else will be different. With 22 teams set up in the bubble at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Florida, the season restarts on July 31, 2020.
