FOX SPORTS HAS announced a collaboration with Sesame Street as part of its FIFA World Cup 2026 coverage, with characters from the show integrated into special content segments running from June 11 to July 19.
FOX Sports will broadcast all 104 matches live across FOX and FS1, with every match streaming in 4K on FOX One. The tournament features 48 teams across 16 host cities in the United States, Mexico, and Canada.
FOX Sports Vice President of Production Zac Kenworthy said, “We couldn’t be more excited to be working with one of the most adored children’s franchises in the world for FIFA World Cup 2026. We couldn’t be more excited to be working with one of the most adored children’s franchises in the world for FIFA World Cup 2026.”
Sesame Street characters will feature across FOX Sports’ World Cup coverage in segments including “The Count Down” with Count von Count on tournament stats, “Trash Talk” with Oscar the Grouch, and “Broadcaster Bootcamp” with Grover learning match commentary.
Sesame Workshop Vice President of Marketing and Brand Strategy, Samantha Kennedy, expressed, “The World Cup is one of the biggest cultural moments of the year, and a powerful opportunity to engage families with our beloved Sesame Street characters in new and unexpected ways. Through this collaboration with FOX Sports, we’re creating memorable moments that resonate with families and fans of all ages — all in service of our nonprofit mission to help children grow smarter, stronger, and kinder.”
